Masterworks’ 130-person national team, based in Washington’s Puget Sound region, is built of professionals with expertise in a wide variety of disciplines and aligned in serving our clients with excellence.
Our Leadership Team
Steve provides a unique blend of marketing, management and organizational development experience. With his leadership, Masterworks has grown from 10 people to more than 100 dedicated professionals. As a vice president at World Vision, Steve led all marketing programs, in addition to church and volunteer programs, and donor services. During his 12 years at World Vision, media income grew from $40 million to $130 million annually. Before joining Masterworks, Steve was a partner in The Thomas Group, a management consulting firm helping Fortune 500 companies boost productivity and profitability through process reengineering. According to Steve, his single most important decision at Masterworks was answering God’s call to focus on Christian organizations. That has led to a culture where the client’s mission is first, innovation is continuous and profit rarely considered in any decision. Steve has also served as chair of the Communications Working Group for the Lausanne Movement since 2007. For the Cape Town 2010 Congress, he assembled a team of 150 communications professionals from 27 countries. He spent a quarter of his time for four years in this volunteer leadership role.
Rory has worked at Masterworks since 2001. He began his career in non-profit fundraising at World Vision where, as Director of Marketing, he helped guide the organization through a historic period of growth, developing disciplined marketing, donor engagement, retention and testing programs along the way. He later served as Executive Vice President at Food for the Hungry, taking the ministry to unprecedented double- and triple-income growth. One of Rory’s greatest strengths is the ability to review an organization’s situation, identify problems and recommend solutions. Today he leads Masterworks in the development of integrated marketing strategies for a wide array of Christian ministries. Contact Rory at firstname.lastname@example.org.
Dave Raley is our Executive Vice President of Analytics, Innovation & Strategy. Dave leads one of the industry’s strongest teams in analytics, media, and strategy – and the industry’s only experience design team. He regularly speaks at conferences and consults with national and local non-profits. When he’s not dreaming up the next big thing, this proud dad is probably taking photos of his two daughters. Contact Dave at email@example.com and follow him @daveraley.
Ruth has been in administrative leadership for over 20 years in both nonprofit and for-profit settings. As a part of Masterworks since 1996, she is currently serving as Executive Vice President of Finance, Administration and Human Resources. Ruth loves the challenge of balancing the needs of a growing company that is constantly evaluating how it can best serve its clients, take care of its staff and practice good stewardship. “There aren’t a lot of for-profit companies that would risk their bottom line for the sake of their clients and staff,” Ruth says. “I’m blessed to work for one of those companies.”
As Executive Vice President of Client Services for Masterworks, Barbara Takata is responsible for managing overall relationship and fundraising efforts for the non-profit organizations we serve here at Masterworks. Working closely with the client, Barbara and her team provide strategic solutions that include planning, budgeting, campaign management, reporting, analytics and content strategies such as interactive service, creative design and production. Away from the office, you’ll find Barbara engaged in endless activity with her family — including teen twins — and mentoring women in business and ministry. Contact Barbara at firstname.lastname@example.org.
Ray is responsible for providing strategic leadership for Focus on the Family, CitizenLink and Alliance Defending Freedom. He brings more than 34 years of experience on both sides of the client-agency relationship, having served for-profit and non-profit organizations. His extensive background includes strategic planning, advertising, promotion, new product development, consumer research, business development, business intelligence and a wide range of online experience. A graduate of the University of Illinois, he cut his teeth in the agency business at Leo Burnett, serving major companies such as United Airlines. He played a key role in launching Burnett’s direct marketing unit. He has served local, national and international ministries, including FamilyLife, Moody Ministries, Nashville Rescue Mission, Ligonier Ministries and Mission Aviation Fellowship.
Bob Ball is a Senior Vice President and Executive Creative Director. In his more than 30 years as a marketer, he’s helped create integrated campaigns for hundreds of non-profits, including: Prison Fellowship, CARE, Feeding America, Alliance Defending Freedom and Cru. When he’s not crafting powerful fundraising content, Bob can be found eating chicken pho or cheering for the Missouri Tigers. You can contact Bob at email@example.com.
Chris, Vice President/Team Director for Masterworks, has 15 years of experience as a senior-level client services professional. His career includes a successful track record of improving results for charitable causes, including well-known organizations such as The Salvation Army, Feeding America and Prison Fellowship. Chris has an extensive background in developing successful marketing and fundraising strategies, as well as in leading highly effective client/agency teams. Chris takes his clients’ mission to heart, seeking to understand who they serve, and he is inspired by what his clients do each day. He is a Northwest native with a B.A. in business and marketing from Seattle Pacific University.
With a passion for serving non-profits, primarily in the faith-based sector, Curt has over 15 years of experience as a senior-level client services professional. His areas of expertise include account management, strategy and new business development with a focus on analytics and multi-channel integration. Over the course of his career, Curt has developed and executed successful fundraising strategies for a variety of charitable causes — most notably, Seattle’s Union Gospel Mission, The Salvation Army, Food for the Hungry, Susan G. Komen Foundation and American Bible Society. In his current role, Curt leads the Missions Team serving numerous Masterworks clients. Curt earned a B.A. in business administration from Western Washington University.
With 10 years of non-profit and agency experience, Christine has a track record of providing clients with great marketing leadership. She’s passionate about both the mission and the business side of the non-profits she serves. Christine and her team work closely with clients to provide a comprehensive fundraising program that includes planning, budgeting, campaign management, reporting, analytics and content strategies. She has served organizations such as Prison Fellowship, Feeding America, American Bible Society, Feed the Children and Focus on the Family. Christine graduated from Seattle Pacific University with a degree in business and marketing and holds a certificate in non-profit leadership from the University of Washington.
Allen helps clients build new strategies for engaging supporters to give time, talent & treasure. In the fifteen years since earning his M.B.A., Allen has put his marketing and strategy skills to work for Fortune 500, non-profit and entrepreneurial enterprises. Allen’s experience in Corporate America centered on data-driven marketing and building a 40MM household CRM program. His VP roles at Prison Fellowship Ministries – Direct Marketing, Marketing & Communications and Strategic Innovation – built the resource portfolio through multichannel donor engagement, new program development, brand, volunteers, mid-level donors and analytics. The mantras Allen carries into his work are “create awesome experiences” and “trust God, really”.
Renee has spent her whole career bringing strategic innovation to the Christian marketing place. Over the years she has managed and grown several accounts, including Prison Fellowship and Focus on the Family. Renee’s greatest fulfillment comes from working closely with clients and the Masterworks team to exceed our goals and make a difference in God’s Kingdom.
Heidi Henry serves as Vice President of Strategic Engagement. She has worked tirelessly to develop integrated marketing plans for some of the industry’s premier non-profit brands, including World Vision, Care Net, and Josh McDowell Ministry. Heidi has also served as an adjunct professor of advertising and non-profit leadership at Seattle Pacific University and holds a master’s degree in non-profit leadership. Contact Heidi at firstname.lastname@example.org.
Steve Caldwell is our Vice President of Analytics and Insight. He is a respected CRM strategist with a decade of experience leading analytics for large non-profit organizations. Steve is an expert in fundraising and database marketing. Contact Steve at email@example.com.
With more than 17 years of fundraising experience, Karen has developed hands-on proficiencies in fields that include client services, creative, acquisition, and client operations. Karen feels privileged to have cultivated meaningful ministry partnerships with organizations such as Moody Bible Institute, Alliance Defending Freedom, Family Research Council, Jews for Jesus and Precept Ministries. A graduate of Biola University, Karen is especially pleased to partner with Masterworks’ Kingdom-driven clients. Today, in her role as Vice-President of Client Operations, she works to ensure that clients are served with excellence through the best systems and processes with the goal of delivering great work on-time and on-budget.
Bryan is Masterworks’ Vice President of Experience Design and leads Masterworks’ interdisciplinary group focused on branding, content strategy, digital design, and technology solutions. Prior to joining Masterworks, Bryan led the digital division and ad network of one of America’s largest, cross-screen media companies, supporting national brands in building and executing large scale, omni-channel marketing campaigns that included premium and programmatic digital media, influencer and native advertising, social media, search engine marketing, technology solutions, and digital design. Bryan has also served as CMO, CTO, and executive creative director for multiple companies and Christian non-profits in all phases of growth. Bryan holds an M.Div from Trinity Anglican Seminary and sees his work in developing effective, beautiful, and useful marketing solutions as a holy calling.
Jon Van Wyk
Jon is a pioneer in the application of analytics to strategic planning. Jon’s approach to growth begins with: 1) listening to each client’s goals and vision for the future; and 2) gaining a deep understanding of their current situation. These two things become the foundation for a strategic plan that meets the organization’s objectives. His career with non-profits spans over three decades. In that time, he has been honored to serve some of the most impactful ministries worldwide, including those in international relief and development, evangelism and discipleship, media ministries, domestic human services, and urban rescue missions.
As a leader of client strategy, Scott VanderLey provides planning and strategic support for Masterwork’s nonprofit partners, looking beyond the immediate horizon to identify big opportunities, new markets and scalable growth strategies. His areas of expertise in this role include integration of media, donor experience optimization, digital marketing and multi-channel acquisition strategies for high-value monthly donors. He also previously served as World Vision’s senior director for Web marketing and user experience, overseeing worldvision.org user experience as well as social media, SEM/SEO, display and email strategy for the organization. Scott’s 10 years of service at World Vision included leadership roles in disaster response marketing—a position he held during World Vision’s Asia Tsunami and Hurricane Katrina responses in 2005—television, retail, cataloging and direct mail.