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COVID and leadership, one year in

This week marks one year since much of our nation shut down in response to the COVID-19 pandemic.  Over the past year we’ve reported regularly on the trends we’ve seen, … Read More

Creativity isn’t just for creatives: Part I

Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.

Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.

Marketing and donor commitment in a recession

The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More

Development professionals matter

If you’re the leader of a non-profit, I’d like a quick word with you. It’s about your organization’s development director (or manager or VP). Fifteen years ago, I was invited … Read More

Put yourself in your donors’ shoes

It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) … Read More

Who drives offer development in your ministry?

As we work with our clients to help them raise funds, offer development comes up time and time again. One of the central issues is: who drives offer development within … Read More

Raise Donations and Engagement with Facebook Advertising Today — A Non-Profit’s Case Study

Now that your non-profit has gathered a solid group of fans on your Facebook page, how do you influence them to give to your organization? You’ve spent countless hours drafting … Read More

Fundraisers: We feel your pain… (CLA Conference Preview)

It’s official. If you’re a fundraising professional, you have one of America’s toughest jobs! We’ve recently toyed with the idea of getting ahold of Thom Beers, executive producer of NBC’s … Read More

Conference Preview: Three levers to drive digital success

Today’s lesson is an excerpt from a Digital Marketing Master Class that I have the honor of teaching in April at the Christian Leadership Alliance Outcomes Conference in Dallas, Texas. … Read More