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It’s All About the Need

Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More

Upcoming Webinar: How AI is Transforming Ministry

Artificial intelligence isn’t new. It has fueled the imagination of ambitious inventors and entrepreneurs for centuries. It has fired the dreams of artists, authors, and filmmakers—some of whom have seen … Read More

People of Masterworks | Mark Neigh, VP of Digital

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

People of Masterworks | Cassandra Johnson, VP of Data

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

Creativity isn’t just for creatives: Part II

The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.

Upcoming Webcast — Leading fundraising and marketing in the Next Normal

In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.

Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.