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Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.

Want to inspire your donors to generosity? Part 1 of 3

Discover the top 3 secrets of $100 million organizations Why do some non-profit organizations thrive, and others don’t? Some grow quickly and naturally, exceeding both ministry and financial goals. But others … Read More

Development professionals matter

If you’re the leader of a non-profit, I’d like a quick word with you. It’s about your organization’s development director (or manager or VP). Fifteen years ago, I was invited … Read More