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Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.

Upcoming Webinar: Fundraising and Marketing in the Next Normal

What’s next for fundraising and marketing? Will the events of 2020 permanently change the way ministries fundraise and market? And if so, what does that look like in this “next … Read More

Is Your Nonprofit a Pit Bull or Labrador Retriever?

Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More

Will We Ever Learn?

Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More

4 ideas to spark your innovation

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

Who Has Your Donor’s Ear?

Of all the cartoons I remember from growing up, The Flintstones was probably my favorite. There’s an episode where Fred is torn between “the angel” on one shoulder and “the … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More

Want to inspire your donors to generosity? Part 2 of 3

Part 2: Top secrets of $100 million organizations In the last blog post, I introduced the top 3 generosity-inspiring secrets I’ve learned from organizations that have broken the $100 million … Read More

Want to inspire your donors to generosity? Part 1 of 3

Discover the top 3 secrets of $100 million organizations Why do some non-profit organizations thrive, and others don’t? Some grow quickly and naturally, exceeding both ministry and financial goals. But others … Read More

Branding: the Secret to Better Fundraising

View the recorded webinar here! You’re hearing about branding today more than ever before. Everyone seems to be doing it. Some tell you it will help your ministry stand out … Read More