Artificial intelligence isn’t new. It has fueled the imagination of ambitious inventors and entrepreneurs for centuries. It has fired the dreams of artists, authors, and filmmakers—some of whom have seen … Read More
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.
In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
What’s next for fundraising and marketing? Will the events of 2020 permanently change the way ministries fundraise and market? And if so, what does that look like in this “next … Read More
Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater … Read More