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Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.

Marketing and donor commitment in a recession

The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More

Is Your Nonprofit a Pit Bull or Labrador Retriever?

Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More

4 ideas to spark your innovation

In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More

It’s all about…me!

Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More

Transform Your Fundraising Results By Taking Donor Engagement to the Next Level

UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More

I want to know what Under Armour wants to know

I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. … Read More

Put yourself in your donors’ shoes

It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) … Read More

Who is the hero of your story?

As a fundraiser, one of the most important questions you should be asking yourself is this: “Who is the hero of my story?” If your organization’s fundraising is like most, … Read More

Show, don’t tell: 5 tips to engage donors using online video

We’ve all felt the powerful impact of video. Seeing a story unfold before our eyes can leave a lasting impact. It’s hard to forget a story of extreme need told … Read More