We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.
The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More
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I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. … Read More
It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) … Read More
As a fundraiser, one of the most important questions you should be asking yourself is this: “Who is the hero of my story?” If your organization’s fundraising is like most, … Read More
