The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More
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Is Your Nonprofit a Pit Bull or Labrador Retriever?
Some dogs are cute. Some dogs bite. What about your nonprofit? To your donors, are you a pit bull with bite? Or are you an approachable lab with tail wag? … Read More
4 ideas to spark your innovation
In last weeks blog post, I shared with you a number of reasons why most non-profit organizations don’t innovate well. But we need to go further. So I’m going to … Read More
It’s all about…me!
Have you ever been at a party and got stuck talking to someone who went on and on…about themselves? Or perhaps there’s that friend or family member who never asks … Read More
Transform Your Fundraising Results By Taking Donor Engagement to the Next Level
UPDATE: If you missed the webinar, you can catch the recording here! You’re invited to join Masterworks for a FREE webinar that will help you transform your fundraising results by … Read More
I want to know what Under Armour wants to know
I’ve long been fascinated with Under Armour, despite the fact that I own only a couple of their products. In my athletic pursuits, I typically use competitors’ more specialized gear. … Read More
Put yourself in your donors’ shoes
It used to be you sent an appeal letter out and got a check with a response device sent back to you. The process was clear. And you could (mostly) … Read More
Who is the hero of your story?
As a fundraiser, one of the most important questions you should be asking yourself is this: “Who is the hero of my story?” If your organization’s fundraising is like most, … Read More
Show, don’t tell: 5 tips to engage donors using online video
We’ve all felt the powerful impact of video. Seeing a story unfold before our eyes can leave a lasting impact. It’s hard to forget a story of extreme need told … Read More
Local: How personal narrative drives fundraising
People look at issues through the lens of personal narrative. We know best what we see frequently and experience daily. Nothing drives a person to act like something that is … Read More