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It’s All About the Need

Even the most donor-focused nonprofits tend to talk a lot about their success. And who could blame them? Through their good work, the hungry are fed, the homeless are sheltered, … Read More

Watch your focus: Three copy traps that unintentionally exclude donors

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.