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Upcoming Webinar — Better Together: Integrating Fundraising and Your Giving Platform

Join us for a free, live webinar next week on July 20 to learn more about the powerful potential that comes from the tight coupling of a world-class giving platform … Read More

People of Masterworks | Mark Neigh, VP of Digital

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

Is your campaign-mindset limiting your digital performance?

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More

The 2018 Google Grants Changes (Part III): Strategies for Maximizing Benefit

In my last post (Part II of this series), I talked about how to minimize risks from Google’s Maximum Conversions change. This week, I want to shift gears and talk … Read More

The 2018 Google Grants Changes (Part II): Strategies for Minimizing Risks

A couple of weeks ago, in our blog post The 2018 Google Grants Changes (Part I): What Do They Mean for You?, we talked about how Google Grants policies have … Read More

The 2018 Google Grants Changes (Part I): What Do They Mean for You?

In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news!  We’re … Read More

The Highs and Lows of Launching a New Website

Launching a new website will simultaneously be one of the most rewarding and the most challenging projects you will take on. I recently worked on a project that reminded me … Read More

AGRM Conference Preview: Building a successful rescue mission digital presence

Today we’ll be sharing a lesson from an upcoming presentation on how Seattle’s Union Gospel Mission has achieved outstanding growth digitally for the past eight years. Seattle’s Union Gospel Mission … Read More

I didn’t want this job

I hope my first blog post doesn’t get me fired.  But after eight years in the world of nonprofit marketing, I landed my “dream job” last year as a Creative … Read More