Masterworks Response Index (MRI)

Know what your donors are going to give before they do.

We Help Nonprofits Increase Their Direct Mail And Telemarketing Donor Net Revenue By Spending Less And Generating More

What is MRI?

Masterworks Response Index (MRI) is a proprietary, custom donor segmentation model developed using your donor giving history across all channels, donor-level information such as acquisition source, and other constituent data maintained by your organization.

Our predictive modeling engine takes accuracy and effectiveness to the next level, evaluating over 1,000 unique statistical models before identifying the most predictive and reliable combination of factors to construct the best algorithm. In addition, the MRI model considers seasonality of donor giving to identify the right timing to communicate with donors.

Increased Net Revenue

MRI has improved net revenue for thousands of campaigns- From appeals to newsletters and more. MRI provides a number of distinct benefits over other model-based approaches for selecting constituents to target in your direct marketing and telemarketing efforts.

Strengthen Your Donor File

In short, MRI predicts the donors who are most likely to respond and at the highest value to each individual impact with the end result of being as efficient as possible with each selection as to increase ROI while maintaining donor retention.

MRI also works to engage lapsed reactivation and new donor second gift conversion.

Save Your Time & Money

With increased cost in production and printing, MRI will select which donors are most likely to respond - and at the highest value - for each mailing. Therefore, your organization is not spending money where it is not needed.

We select your mailing list so you don’t have to! MRI saves your team time and cost by providing data ready for use in your direct response processes.

Why Choose Masterworks Responsive Index (MRI)?

  • MRI Is More Accurate Than Traditional Selection Methods

    MRI is a value-based model that goes beyond traditional segmentation methods to score and select based on donor value and likelihood of response.

    MRI creates distinct segments of donors, such as monthly donors, that are targeted outside the standard segmentation process.

    MRI considers seasonality of donor giving to identify the right timing to communicate with donors and make the most appropriate ask. MRI’s advanced machine learning algorithms produce results that rival many cooperative database models at lapsed reactivation.

  • Masterworks Has Over 30 Years Of Data & Analytics Experience With Christian Nonprofits

    Masterworks has been a Christian Nonprofit fundraising & data expert for hundreds of organizations over the past 30 years. We can help with trends forecasting, analysis comparison, and donor behavior translations.

    Masterworks provides strategy and coaching as well as reviews and discusses strategic aspects of the segmentation and selection process.

  • We Partner With Your Team

    Masterworks mission is to help you accomplish your’s. We not only work alongside your team, but become a part of your team’s mission to maximize fundraising efforts. Our hearts beat for Christian Nonprofit missions, and our team is dedicated to giving you the best possible results and service along the way.

In short, MRI predicts the donors who are most likely to respond and at the highest value to each individual impact with the end result of being as efficient as possible with each selection as to increase ROI while maintaining donor retention.

  • “Utilizing MRI in our fundraising approach has been a game changer, especially for our direct mail campaigns. It's crucial to keep our file health in check, and ensure that our return on investment stays profitable. And this wouldn't have been possible without the relentless dedication and support of the Masterworks team. They have been pivotal in our success. MRI isn't just another tool; for us, it's the backbone of our direct mail strategy. With its insights, we've managed to maintain a healthy file and impressive ROI. I must give credit to the Masterworks team for their continuous support.”

    Cathy Drzewiecki, Development Services Project Manager, Bible League

How It Works

Step 1

You Provide:

  • Full donor file for scoring

  • Mail file with all suppressions applied

  • Backtest selection

  • Budget projections

Step 2

We score your file and apply scores to the mail file. We then provide segmentation and selection recommendations and uploads the file to a secure server.

Step 3

Masterworks provides results and analyses 150 days after the mail date.

Schedule an MRI Demo!

We would love to talk with you about how Masterworks Responsive Index (MRI) can help you increase net revenue, while strengthening your donor file!

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