Sheryl Larson

VP | Media

Adrien Waterman

Sheryl is passionate about serving non-profit organizations in their new donor acquisition goals by balancing growth with ROI management. She and her team are an integral part of the interplay between multiple agency departments in providing clients with media analysis and planning, testing, execution and tracking. She has a proven track record in acquiring new donors in multiple media channels across her thirty-year tenure in direct response fundraising and advertising.

Prior to joining Masterworks in 2016, Sheryl spent twenty-four years at the former Russ Reid Company and Grizzard Communications (now One&All Agency). National account experience during this time included World Vision, World Vision Canada, St. Jude Children’s Hospital, International Fellowship of Christians and Jews, Operation Smile and Best Friends Animal Society to name a few.