Cassandra Johnson

VP | Data

Adrien Waterman

With dedication and passion, Cassandra provides team leadership, data-inspired strategy, and proven results. Internally and with clients, she focuses on leveraging best practices, machine-learning models, and in-depth analytics to ultimately acquire, retain, and reactivate donors. She has a knack for problem-solving and heart for people. She has served small to large nonprofits with $150,000 to $50+ million fundraising goals and developed and executed end-to-end strategies from annual funds to planned giving programs, always considering a multi-channel approach.

Cassandra graduated Summa Cum Laude with a Bachelor’s Degree in Strategic Communications and Public Affairs from Seattle University with a minor in Nonprofit Leadership as well as a Certificate of Nonprofit Leadership from University of Washington.