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The Key to 8x Better Digital Media Performance

I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More

The 2018 Google Grants Changes (Part III): Strategies for Maximizing Benefit

In my last post (Part II of this series), I talked about how to minimize risks from Google’s Maximum Conversions change. This week, I want to shift gears and talk … Read More