When I first became the EVP/COO at Food for the Hungry in 1992, the folks responsible for major donor fundraising believed our most generous givers should not be asked to …
7 Ways to Rev Up Your Monthly Sustainer Giving Now, Part 2
Welcome to the second installment of our two-part blog series on sustainer giving. In Part 1, we talked about how we got to where we are today. If you’d like …
What Do Your Donors Really Want?
“Walk in Wisdom” is the theme for this year’s AGRM Conference. If wisdom is asking the right question at the right time, the savviest fundraisers today are asking this question: …
Déjà vu All Over Again!
“I think there is a world market for maybe five computers.” That was the conclusion of then-IBM Chairman Thomas Watson in 1943. Ken Olson’s view wasn’t much more accurate. The …
Keep Your Hard-Earned Donors Feeling Great and Coming Back
“What do my donors want?” Today, the savviest fundraisers are asking this question more frequently than ever, and rightly so. In today’s Experience Economy — first described in Harvard Business …
