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Marketing and donor commitment in a recession

The world has seemingly changed overnight and millions of us are being asked to shelter in place, practice social distancing, and forego meeting with our friends, family, and church communities. … Read More

Responding to COVID-19

Earlier this week, we provided the first of what will be ongoing guidance to the clients we serve. We feel that portions of that would be a blessing to other … Read More

People of Masterworks | Jodi Carlson, Senior Copywriter

To master anything requires 10,000 hours of hard work and practice. Jodi Carlson has invested at least that much time honing her craft of writing for nonprofits. Jodi is a … Read More

Thoughts on the whole Christmas gift-giving thing

It comes up every year at this time.  The whole Christmas gift-giving thing. Should we give gifts? If so, to whom? Friends? Co-workers? Immediate family only? Extended family too? On … Read More

Why your workplace must be a ministry

In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More

One Trend Shaping the Future of Fundraising and Marketing

On April 17 at the Christian Leadership Alliance Outcomes Conference in Dallas, Dave Raley and Scott VanderLey will be giving a talk titled Lessons from the best: Double digit-growth in … Read More

BRIGHT SPOTS: Growing in the Age of Change

As we approach the end of 2018, a question that I’ve spent a lot of time reflecting on this year is: in this day and age, what does it take … Read More

Christmas Joy in Our Work – Lessons from Tolkien

I puzzle throughout December: “Is all of our holiday stress a recent-days phenomenon?” And in my most reflective moments, I ask, “Is there any way to find deeper joy in … Read More

5 crucial questions to answer before you launch a sustainer program

When I first became the EVP/COO at Food for the Hungry in 1992, the folks responsible for major donor fundraising believed our most generous givers should not be asked to … Read More

7 Ways to Rev Up Your Monthly Sustainer Giving Now, Part 2

Welcome to the second installment of our two-part blog series on sustainer giving. In Part 1, we talked about how we got to where we are today. If you’d like … Read More