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One-hour webinar on using data science to drive donor selection

 On Thursday, July 16, Masterworks is hosting a webinar on how we’re using artificial intelligence (machine learning) to improve our list selection for fundraising. We’d love to see you there! … Read More

People of Masterworks | Tara Humphries, Digital Production Manager

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know some of our team members, you’ll also learn more about Masterworks and our mission to move hearts and minds to action.

When it comes to your brand, context is king

The takeaway Today what you say matters less than how you say it. And how you say something requires that you understand the context in which it will be received. … Read More

Using Data Science to Drive Donor Selection

On Thursday, July 16, Masterworks will host a webinar all about our proprietary, artificial intelligence-driven donor segmentation model called MRI (Masterworks Response Index). In this webinar we’ll share how MRI … Read More

Sustainer Giving in the Post-COVID Era

On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and … Read More

Creative Destruction

“Too many important kingdom nonprofits aren’t growing.” That’s the starting point for the latest feature article in the Christian Leadership Alliance’s Outcomes Magazine, co-written by Kelly Friedlander, of Prison Fellowship, … Read More

Offer up! Why offer is everything.

Your offer is absolutely critical. If you want to improve your fundraising results, then the first place to start is by improving your offer.

Fundraising for the “Next Normal”

For the foreseeable future, we are living in a post-COVID world. What does this mean for marketing and fundraising in 2020, and beyond?

Journey Mapping: Understanding Your Audience

If we are going to move human hearts to take worthy action, we must do the hard work of understanding them. Granted, to see a solitary fundraising impact perform excellently … Read More

People of Masterworks | Rusten Harris, Digital Media Buying Manager

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More