In my last post (Part II of this series), I talked about how to minimize risks from Google’s Maximum Conversions change. This week, I want to shift gears and talk …
The 2018 Google Grants Changes (Part II): Strategies for Minimizing Risks
A couple of weeks ago, in our blog post The 2018 Google Grants Changes (Part I): What Do They Mean for You?, we talked about how Google Grants policies have …
Will We Ever Learn?
Once upon a time, back when I was a naïve young copywriter, I didn’t know what I was missing by not using the word will more often, or with greater …
The 2018 Google Grants Changes (Part I): What Do They Mean for You?
In early December, you may have received an email from Google about upcoming changes to Google Grants. The tone of the email was glowing, and said in effect: “Good news! We’re …
Facebook is Changing. How Will This Impact Your Organization or Brand?
Yesterday, Facebook made an announcement that its News Feed will change to favor person-to-person engagement. In normal Facebook fashion, the announcement is light on details. Zuckerberg Facebook announcement Mosseri (Head …