Moving insights you can use


Reflections on the state of Christian marketing & fundraising


Moving insights you can use

Reflections on the state of Christian marketing & fundraising

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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June 27, 2019
by Mark Neigh

Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More

June 20, 2019
by Mark Neigh

I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More

May 9, 2019
by Dave Raley

According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More

April 18, 2019
by Dave Raley

When people talk about Artificial Intelligence, or AI, they often think The Matrix or Hal 9000, the famous computer with a mind — and agenda — of its own. But I’m … Read More

March 28, 2019
by Dave Raley

On April 18 at the Christian Leadership Alliance Outcomes Conference, Dave Raley will be giving a talk titled Using AI to transform fundraising. He will be discussing trends in Artificial … Read More

March 21, 2019
by Dave Raley

On April 17 at the Christian Leadership Alliance Outcomes Conference in Dallas, Dave Raley and Scott VanderLey will be giving a talk titled Lessons from the best: Double digit-growth in … Read More

March 14, 2019
by Scott VanderLey

The way consumers interact with brands has changed with mind-bending speed during the last few years, and ministries are equally affected. The challenges are real, and so are the opportunities. … Read More

March 7, 2019
by Steve Caldwell

In nonprofit fundraising, there’s nothing quite so important as calendar year-end giving. Most organizations earn a significant portion of their revenue in the last few weeks of the year. So … Read More

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