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Moving insights you can use

 

Reflections on the state of Christian marketing & fundraising

 

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

We’re here to help you move hearts & minds to action

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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December 9, 2019
by Steve Woodworth

I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More

Nike Adventure Club

September 23, 2019
by Dave Raley

If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More

September 12, 2019
by Allen Thornburgh

Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More

August 29, 2019
by Allen Thornburgh

Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More

August 6, 2019
by Steve Woodworth

In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More

June 27, 2019
by Mark Neigh

Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More

June 20, 2019
by Mark Neigh

I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More

May 9, 2019
by Dave Raley

According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More

December 9, 2019
by Steve Woodworth

I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More

Nike Adventure Club

September 23, 2019
by Dave Raley

If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More

September 12, 2019
by Allen Thornburgh

Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More

August 29, 2019
by Allen Thornburgh

Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More

August 6, 2019
by Steve Woodworth

In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More

June 27, 2019
by Mark Neigh

Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More

June 20, 2019
by Mark Neigh

I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More

May 9, 2019
by Dave Raley

According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More

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