What Nike can teach nonprofits about building a great sustainer program
The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.
We get questions. Like this one: Can my organization use the same story multiple times?
The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”
The rise of the Subscription Economy has made building and growing a strong sustainer program accessible to more nonprofits than ever before. Last year, recurring online giving saw growth of … Read More
Recurring giving has been an instrumental part of fundraising for decades. But there are several forces that are transforming recurring giving and reshaping donor expectations. Together, these changes represent an … Read More
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
Join us for a free, live webinar next week on July 20 to learn more about the powerful potential that comes from the tight coupling of a world-class giving platform … Read More