As you know, March marked one year since much of our nation shut down in response to the COVID-19 pandemic. In addition to the pandemic, we had the worst recession … Read More
This week marks one year since much of our nation shut down in response to the COVID-19 pandemic. Over the past year we’ve reported regularly on the trends we’ve seen, … Read More
Nonprofit organizations acquired and reactivated donors in 2020 at performance levels that have not been seen since before the recession in 2008. The growth in new donor acquisition was remarkable, … Read More
People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More
It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More
Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.
2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.
The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.