At Masterworks we have talented copywriters crafting the sentences that move hearts & minds to act…to donate to and partner with your world-changing organization. Please enjoy today’s thoughts by one … Read More
It comes up every year at this time. The whole Christmas gift-giving thing. Should we give gifts? If so, to whom? Friends? Co-workers? Immediate family only? Extended family too? On … Read More
The afternoon of October 1, for the first time in my 48 years, I stood at the South Rim of the Grand Canyon. I had two immensely vivid thoughts. First: … Read More
I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More
If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More
Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More
Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More
In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More