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Moving insights you can use

Reflections on the state of Christian marketing & fundraising

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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December 16, 2021
by Bryan Brown

Things feel difficult and have felt that way for a while, and it seems like they might get more difficult before they get easier. Within my family, the feelings of … Read More

November 22, 2021
by Steve Woodworth

Every morning, near the start of my prayer time, I do this methodically: I think of three things that I’m thankful for and for each I give thanks to God. … Read More

November 16, 2021
by Craig Torstenbo

The point is not that you should do this specific test, or that your results would be this impressive. It’s that you should be testing regularly and wisely to find the most promising opportunities for your organization. The nonprofits that are charging hard toward double-digit growth test constantly to learn and innovate.

October 11, 2021
by Craig Torstenbo

We get questions. Like this one: Can my organization use the same story multiple times?

The answer is: Yes. And we do that. Occasionally. We tell the same story, especially a powerful one, in an appeal and newsletter a month or two apart, and also in a coordinating e-appeal. I’ve never once heard a client say, “We got a call from a donor who asked why we retold this story.”

October 5, 2021
by Dave Raley

The rise of the Subscription Economy has made building and growing a strong sustainer program accessible to more nonprofits than ever before. Last year, recurring online giving saw growth of … Read More

September 21, 2021
by Masterworks Team

Recurring giving has been an instrumental part of fundraising for decades. But there are several forces that are transforming recurring giving and reshaping donor expectations. Together, these changes represent an … Read More

August 3, 2021
by Masterworks Team

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know … Read More

July 15, 2021
by Masterworks Team

Join us for a free, live webinar next week on July 20 to learn more about the powerful potential that comes from the tight coupling of a world-class giving platform … Read More

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