Moving insights you can use


Reflections on the state of Christian marketing & fundraising


Moving insights you can use

Reflections on the state of Christian marketing & fundraising

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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January 21, 2020
by Jodi Carlson

At Masterworks we have talented copywriters crafting the sentences that move hearts & minds to act…to donate to and partner with your world-changing organization. Please enjoy today’s thoughts by one … Read More

December 20, 2019
by Rory Starks

It comes up every year at this time.  The whole Christmas gift-giving thing. Should we give gifts? If so, to whom? Friends? Co-workers? Immediate family only? Extended family too? On … Read More

December 13, 2019
by Allen Thornburgh

The afternoon of October 1, for the first time in my 48 years, I stood at the South Rim of the Grand Canyon. I had two immensely vivid thoughts. First: … Read More

December 9, 2019
by Steve Woodworth

I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More

Nike Adventure Club

September 23, 2019
by Dave Raley

If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More

September 12, 2019
by Allen Thornburgh

Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More

August 29, 2019
by Allen Thornburgh

Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More

August 6, 2019
by Steve Woodworth

In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More

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