Moving insights you can use
Reflections on the state of Christian marketing & fundraising
Moving insights you can use
Reflections on the state of Christian marketing & fundraising
We’re here to help you move hearts & minds to action
What Nike can teach nonprofits about building a great sustainer program
I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More
If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More
Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More
Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More
In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More
Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More
I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More
According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More
I don’t normally like to call attention to Masterworks. That’s because we exist to partner with ministries to help move hearts and minds to action. To serve others. So why … Read More
If there was any doubt we live in a Subscription Economy, Nike just confirmed it with the announcement of its new Nike Adventure Club — a “sneaker club for adventurous … Read More
Every nonprofit — including yours — is somewhere on the growth curve. At the 2019 Bridge Conference, I showed a growth curve with sections A (high growth), B (reaching the … Read More
Nearly everyone believes in the importance of marketing and fundraising optimization strategies. You know: Digital marketing. Direct response. Platforms and channels. Segments and funnels. Social media. Pixels. Ads. AI. Video. … Read More
In June, The Lausanne Movement held its Global Workplace Forum in Manila, Philippines. Of all the things I’ve been involved in during my career with missional organizations, I think this … Read More
Software continues to rapidly eat the world, and as the success of services like Uber, Airbnb and Netflix show: behavior is changing just as rapidly. These three charts show how … Read More
I like advertising. I keep books by the greats—Ogilvy, Gossage, DDB—within reach of my desk. I like the right combination of words and images to make you look and then … Read More
According to the recently released 2018 Charitable Giving Report, giving to “Faith community” charities through 2018 changed by only 0.3%. Giving to human services charities changed by 1.3%. I don’t … Read More