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Moving insights you can use

 

Reflections on the state of Christian marketing & fundraising

 

Moving insights you can use

Reflections on the state of Christian marketing & fundraising

August 29, 2019

What Nike can teach nonprofits about building a great sustainer program

by Steve Woodworth
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February 23, 2021
by Jef Miller

It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More

February 11, 2021
by Dave Raley

Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.

February 9, 2021
by Jaclyn Jones

2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.

February 2, 2021
by Jodi Carlson

The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.

January 26, 2021
by Jodi Carlson

Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.

January 21, 2021
by Masterworks Team

I’m learning from ministries what it looks like to be the hands and feet of Christ as they navigate that, as they try to awaken the apathetic among us, and work through persecution.

January 19, 2021
by Dave Raley

In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.

January 12, 2021
by Craig Torstenbo

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.

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