It’s Time to Kill the Campaign The biggest limiter to success in digital media fundraising is turning your media off, which is what happens with time-based, episodic campaigns. To achieve … Read More

Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.

2021 has already proven to be just as unpredictable and as — here’s that word again — unprecedented as 2020. But as we move into the year, we are doing so with a whole new group of donors. These new and reactivated donors are proving generous and are converting.

The surest way to block creativity is to pretend you already know all the answers. So don’t. Instead, be a learner.

Be present. Learn from the creatures and created things that aren’t affected by the stock market’s peaks and plummets. See what they might have to say to you.

I’m learning from ministries what it looks like to be the hands and feet of Christ as they navigate that, as they try to awaken the apathetic among us, and work through persecution.

In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.

Nothing separates donors from the outcome of their generosity faster than copy that either implies or directly states (even accidentally) that it is the organization that is doing the good work.