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triathlon runner demonstrating perseverence

What top nonprofits are doing to maintain momentum in 2021

Last week, we had the privilege of hosting more than a dozen regional and national ministries for a two-day summit. Following are a few themes that emerged from the summit: … Read More

Rescue mission fundraising priorities in 2021

Following such a tremendous year in terms of new donor acquisition, a key priority in 2021 is the retention and cultivation of the new donors into year number two. In our work with nonprofits, new donor conversion and retention strategies are a top focus in 2021.

Upcoming Webcast — Leading fundraising and marketing in the Next Normal

In times of significant change, it can be very tempting to buy into the narrative that “everything is changing; therefore, we must change EVERYTHING!” While this can be healthy in the sense that nothing is sacred, it can also be dangerous.

Thanksgiving, Giving Tuesday, and Year-end

Coming into the holidays and year-end season, we’ve been optimistic. Donors, particularly small donors, have been stepping up at unprecedented levels since the onset of the pandemic in March, and … Read More

Upcoming Webinar: Fundraising and Marketing in the Next Normal

What’s next for fundraising and marketing? Will the events of 2020 permanently change the way ministries fundraise and market? And if so, what does that look like in this “next … Read More

One-hour webinar on using data science to drive donor selection

 On Thursday, July 16, Masterworks is hosting a webinar on how we’re using artificial intelligence (machine learning) to improve our list selection for fundraising. We’d love to see you there! … Read More

Sustainer Giving in the Post-COVID Era

On Tuesday, June 23rd, we’re hosting a webinar on the future of sustainable giving in the subscription economy, and how that is being accelerated by changes in our culture and … Read More

Creative Destruction

“Too many important kingdom nonprofits aren’t growing.” That’s the starting point for the latest feature article in the Christian Leadership Alliance’s Outcomes Magazine, co-written by Kelly Friedlander, of Prison Fellowship, … Read More

Fundraising for the “Next Normal”

For the foreseeable future, we are living in a post-COVID world. What does this mean for marketing and fundraising in 2020, and beyond?

Donor experience in the Experience Economy

This is an excerpt from a workshop that Dave Raley will be giving at the Christian Leadership Alliance’s Outcomes Conference 2020 in Dallas this April. If you’re a leader in … Read More