On Thursday, July 16, Masterworks is hosting a webinar on how we’re using artificial intelligence (machine learning) to improve our list selection for fundraising.
We’d love to see you there!
Thursday, July 16, at 10 a.m. PT / 1 p.m. ET
Reserve your spot today!
We’ll answer a question that fundraising pros have been asking for years: “How do I find the right people to send my appeal or newsletter to?”
Traditional RFM segmentation (based on recency, frequency, and monetary criteria) served us well for years. But combing through the data can be difficult. You need an edge. That’s why we’re leveraging a combination of careful modeling to help us find the right people at the right time for the right offer.
Using this proprietary approach — which we call MRI — we’ve been able to help our ministry partners improve their results, often dramatically.
I invite you to join my Masterworks colleagues Cassandra Johnson and Ray Pokorny for a live one-hour webinar, MRI: Using Data Science to Drive Donor Selection, on Thursday, July 16, at 10 a.m. PT / 1 p.m. ET.
They’ll present the model that has gained some pretty impressive results, including:
— A 15% increase in year-one net revenue
— A 30% decrease in direct mail volume — and therefore expenses
— A 24% increase in reactivated lapsed donors
In just one hour, you’ll hear how MRI works, see real-world examples, and have the chance to ask questions.
Please join us!
MRI: Using Data Science to Drive Donor Selection
Thursday, July 16, 10 a.m. PT / 1 p.m. ET
Reserve your spot now!