View Post

AGRM 2017

In Marketing & Ministry by Curt Weigel

The annual Association of Gospel Rescue Mission’s convention is one of my favorite events each year. This year, Masterworks is thrilled to be a Silver Sponsor at the AGRM 2017 …

View Post

When Christians compete

In Marketing & Ministry by Allen Thornburgh

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct …

View Post

The $10 donor is dead.

In Marketing & Ministry by Mark Neigh

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to …