A New & Better Way
The Changing Paradigm
of Marketing & Fundraising
- For years, Christian organizations have struggled to acquire enough new donors, and retention rates are at an all-time low. As direct mail acquisition performance continues to decline, executives are asking, “How do we improve constituent engagement, reduce attrition, and maximize donor long-term value?
Historically, fundraising and direct marketing has been transactional in nature, often leaving donors feeling like ATM cash machines. Our approach is different.
Our sustainable model addresses the total donor experience. Using a variety of channels and new technologies, we help you find, attract and engage donors in ways that foster an emotional connection and relationship. As a result, donors give more, stay with you longer, and provide more long-term value.
- Far too many organizations view marketing and fundraising as a necessary evil, and treat audiences as an afterthought. But every time you communicate with your donors, you have the opportunity to minister to them.
When you practice marketing and fundraising as ministry, you will inspire your donors to fulfill what God calls them to do. You will inspire them to be generous.
Direct Response & Media
Engage with donors and constituents through proven, targeted postal mail initiatives
Radio, TV, & Print
Build connections with consumers in the channels and media that matter most to them
Create new levels of affinity with your audiences through telephone-based interaction
Harness the power of programmatic media to find and engage online audiences
Email & Automation
Activate audiences through automated email campaigns built for engagement
Launch a world-class web presence to support your organization
Unleash the power of social media to engage donors and build online momentum
Communicate with the world in a voice that fully aligns to who your organization is called to be
Unlock the power of story and message to create total brand experiences for all audiences
Refine and optimize your donor’s experiences so they can be at home in your digital ecosystem
Build a robust technology stack to support and propel your online and offline marketing efforts
Strategy & Implementation
Define the right goals and activate the best tools for generating data to discover trends and opportunities
Focus your efforts and spending on audience segments that are the most likely to engage with your organization
Analysis & Reporting
Interpret and analyze data that informs your decisions—from the boardroom to the next campaign
Providing operational resources that enable excellence in strategy and execution
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