Capabilities

Integrated
For Success

A complete set of marketing and fundraising services

A New & Better Way

The Changing Paradigm
of Marketing & Fundraising

  • For years, Christian organizations have struggled to acquire enough new donors, and retention rates are at an all-time low. As direct mail acquisition performance continues to decline, executives are asking, “How do we improve constituent engagement, reduce attrition, and maximize donor long-term value?

    Historically, fundraising and direct marketing has been transactional in nature, often leaving donors feeling like ATM cash machines. Our approach is different.

    Our sustainable model addresses the total donor experience. Using a variety of channels and new technologies, we help you find, attract and engage donors in ways that foster an emotional connection and relationship. As a result, donors give more, stay with you longer, and provide more long-term value.

  • Far too many organizations view marketing and fundraising as a necessary evil, and treat audiences as an afterthought. But every time you communicate with your donors, you have the opportunity to minister to them.

    When you practice marketing and fundraising as ministry, you will inspire your donors to fulfill what God calls them to do. You will inspire them to be generous.

Direct Response & Media

Direct Mail

Engage with donors and constituents through proven, targeted postal mail initiatives

Radio, TV, & Print

Build connections with consumers in the channels and media that matter most to them

Telemarketing

Create new levels of affinity with your audiences through telephone-based interaction

Digital

Digital Media

Harness the power of programmatic media to find and engage online audiences

Email & Automation

Activate audiences through automated email campaigns built for engagement

Websites

Launch a world-class web presence to support your organization

Social Media

Unleash the power of social media to engage donors and build online momentum

Experience Design

Branding

Communicate with the world in a voice that fully aligns to who your organization is called to be

Content

Unlock the power of story and message to create total brand experiences for all audiences

UI/UX

Refine and optimize your donor’s experiences so they can be at home in your digital ecosystem

Technology

Build a robust technology stack to support and propel your online and offline marketing efforts

Analytics

Strategy & Implementation

Define the right goals and activate the best tools for generating data to discover trends and opportunities

Advanced Segmentation

Focus your efforts and spending on audience segments that are the most likely to engage with your organization

Analysis & Reporting

Interpret and analyze data that informs your decisions—from the boardroom to the next campaign

Consulting

 

Providing operational resources that enable excellence in strategy and execution

Learn More
 

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Masterworks., All Rights Reserved

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