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When Christians compete

In Marketing & Ministry by Allen Thornburgh

On April 4, I’ll be facilitating “Innovation That Works” at CLA’s Outcomes conference with my friends Mark Neigh, Senior Product Developer at Masterworks, and Kyle Barthelson, Vice President of Direct …

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The $10 donor is dead.

In Marketing & Ministry by Mark Neigh

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to …