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The $10 donor is dead.

In Marketing & Ministry by Mark Neigh

In 1976, Dutch economist Peter van Westendorp introduced market researchers to the Price Sensitivity Meter — a technique for determining consumer price preferences. The approach uses a series of questions to …

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The Age of Engage

In Marketing & Ministry by Kn Moy

This is the Age of Engage. Marketing trendspotters, like Accenture and IBM, have announced how market leaders have shifted today to a model of customer engagement that drives authentic relationship …