Over the past decade, we’ve seen the growth of a few areas — brand, content strategy, user experience and digital strategy. Each has played an increasingly important role in the success of a non-profit in the 21st century. Two years ago, to better serve our clients, we combined these disciplines into a single group at Masterworks that we call our Experience Design team.
At the highest level, we define experience design as a way of thinking.
Defining Experience Design
The practice of designing experiences for non-profits’ various audiences that move them to action and increase value.
In today’s world, your WHOLE constituent experience matters and drives value for the organization. That experience extends beyond marketing channels such as direct mail, digital and radio, into customer service, content, volunteer experiences — everything that makes up a particular person’s experience of your organization. It also extends beyond just donors to include other key organizational audiences — influencers, volunteers, churches, etc. — whatever audiences are critical to accomplishing your mission.
In other words, we believe your organization’s entire brand is an experience worth intentionally designing and optimizing for maximum value.
I’m excited to announce that we’ve added Bryan Brown to the Masterworks team as Vice President, Experience Design. Bryan comes to us from Austin, Texas, where he was an executive in a digital agency. He brings a breadth of expertise in all things digital — technology, user experience and creative.
The thing that strikes me most about Bryan is his heart. His heart for the work he does, his heart for the people he works with, and his heart for the organizations he serves. We’re blessed to have Bryan on the team, and I’m excited to see the ways we’ll be able to help ministries in the years to come, thanks in part to his leadership.